Every year, Florence becomes the beating heart of taste thanks to Pitti Taste, the trade fair that celebrates Italian food and wine excellence. From February 7 to 9, 2026, Donna Francesca will be present at the Central Pavilion / Ground Floor / Stand P/47 with a proposal that blends identity, vision, and authenticity: True Food. Just for You.
A powerful concept that goes beyond the product itself, expressing a production and cultural approach. For Donna Francesca, food is a daily act of care, an idea of beauty rooted in the simplicity of ingredients grown with respect, processed through a short supply chain, and presented in their purest form.
Participating in Pitti Taste 2026 means bringing a vision that places the relationship between land, agriculture, and people at its core. True Food is food that speaks the language of the earth, preserving the full flavor and honesty of its ingredients. Tomatoes, almonds, olives: each Donna Francesca product is born in Puglia and follows a clear, transparent, artisanal journey.
The essence of this vision lies in respecting the natural cycles of almond trees, in the use of brackish water for irrigating tomatoes, in immediate processing after harvest, and in the careful selection of raw materials that convey freshness and authenticity in every bite.
Alongside True Food, Donna Francesca develops the concept of Agricultural Tailoring: a proposal designed for those who seek a product that reflects their needs, tastes, and values. This approach begins with extra virgin olive oil.
Like a bespoke garment, it starts with the choice of packaging across different collections, followed by the selection of cultivars and the creation of blended recipes designed to deliver the best sensory profile according to use and context.
Each product is crafted to create a complete experience that engages sight, taste, and the awareness of making a quality choice.
Visitors to Pitti Taste will be able to experience Donna Francesca through a journey into the most authentic Italian flavors: Filippo Cea almonds and nut spreads, preserves made with 100% Italian tomatoes, extra virgin olive oil in elegant glass bottles, fragrant taralli with surprising flavors, and finally fig must and cherry must — true gourmet gems.
Each product tells the story of an agricultural identity that innovates while staying true to its origins.
Taking part in this trade fair becomes an opportunity to build relationships, spark dialogue, and imagine new collaborations. Taste becomes a storytelling tool, and the product turns into the messenger of a concrete vision shaped by choices and values.
From February 7 to 9, 2026, the Donna Francesca team will be at Pitti Taste in Florence with a stand that embodies the full philosophy of True Food. Just for You.
Book an appointment, discover the soul of our products, and let yourself be guided through a carefully crafted experience.
Because today, true innovation lies in simplicity.
